Noun: guess, betting.
Let’s translate the logo, ”Veikkaus. Iloa elämään” or something like ”Veikkaus. Joy to life.”
In Finland gaming licences have been granted to just three organizations. Veikkaus operates lotto games, pools, betting games, instant games and other draw games. The other two operators in Finland are The Finnish Slot Machine Association RAY and Fintoto, which operates horse betting. Here’s some background in English on the Finnish Lottery, Veikkaus.